bringing the sneaky rafter to life -nelson beer

My good friends at the taboo group asked me to animate the character named “Sneaky Rafter” who is the original logo/icon for the new beer ‘Nelson’.

nelsonBeer

This is the first time he has been brought to life, so I guess we’re still figuring out his personality through the animation. I think he may be seen around Melbourne again, so keep your eyes peeled.

The lil rafter was projected at the Trimapee party for the end of Melbourne’s fashion week, raa raah daaahling!

Here is the animation of what was projected.